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As Miss Beelzebub Likes

A comedy manga about a fluffy-obsessed demon ruler and her assistant.

As Miss Beelzebub Likes

Wikipedia / Wikimedia Commons

As Miss Beelzebub Likes (ベルゼブブ嬢のお気に召すまま。, Beruzebubu-jō no Okinimesu Mama), also titled As Miss Beelzebub Likes It, is a comedy manga by matoba, who handled both writing and illustration. It ran in Square Enix's Monthly Shōnen Gangan from July 2015 to May 2020, with twelve collected tankōbon volumes. Yen Press holds the English license. A Liden Films anime adaptation aired from October to December 2018.

The story takes place in Pandemonium, the administrative hub of the Demon Realm, where fallen angels prepare for the Last Judgment. The ruler is Beelzebub, a former angel cast from Heaven, who oversees the devils working there. The plot follows Mullin, a new assistant who expects a fearsome boss but finds Beelzebub gentle, absent-minded, and obsessed with fluffy, cute things. As he serves her, he meets other devils with their own quirks.

Beelzebub is a young blond, blue-eyed former Seraph who rules after Satan's disappearance. Publicly capable, she is privately a ditzy airhead who loves fluff and dreams of becoming a ball of it. She teases Mullin and falls for him after he protects her from thugs, but lacks experience with men and doesn't understand her feelings. Mullin, her Head Attendant with light blue-purple hair and green eyes, prefers efficiency and has tsundere traits. Easily embarrassed by nudity or sex, he scolds Beelzebub's behavior while being strongly attracted to her and protective, as shown when he fights off thugs.

Belphegor is a pink-haired, red-eyed former Principality with severe social anxiety, hiding behind Beelzebub. She shakes constantly and has a nervous bladder, dashing to the bathroom when frightened. She has a crush on Azazel, becoming extra nervous around him. Azazel is a tall, muscular former Cherub with silver hair and brown eyes. Despite his serious look, he is kind, rarely speaks aloud, and communicates via display boards. He secretly loves cute things, collects stuffed toys, and makes his own. He has a crush on Belphegor and tries to seem less scary.

Sargatanas is a tall, strict female demon with short purple hair and brown eyes, assistant to Astaroth. She chases him back to work and is an open sadist, punishing him violently or threatening him with pistols, especially when he mentions her flat chest. She hides a secret love for cute things and has a crush on Astaroth, getting embarrassed when he is nice. Astaroth is a blon

Genre
Comedy manga
Author and Illustrator
matoba
Serialization
Monthly Shōnen Gangan (July 2015 – May 2020)
Volumes
12 tankōbon
English Publisher
Yen Press
Anime Studio
Liden Films
Anime Airdate
October to December 2018

Lore & Background

Set in Pandemonium, the administrative center of the Demon Realm, the series follows fallen angels working in preparation for the Last Judgment. The realm is ruled by Beelzebub, a former angel cast out of Heaven, who serves as a high-ranking administrator. The story centers on Mullin, a new assistant who expects Beelzebub to be fearsome but discovers she is gentle, absent-minded, and obsessed with fluffy and cute things. As Mullin adjusts, he interacts with other devils, each with unusual personalities.

Key characters include Belphegor, a former Principality of Heaven with severe social anxiety; Azazel, a former Cherub who communicates via display boards and secretly loves cute things; Sargatanas, a strict female demon with a sadistic streak; Astaroth, the Minister of Finance who fell from Heaven due to a crush on Beelzebub; Eurynome, a justice department worker with a fetish for elementary school boys; Dantalion, a youthful librarian who has read over 700 million books; Molech, an energetic demon who follows Dantalion's orders; Nisroch, Beelzebub's personal chef who can cook a meal in three seconds; and Adrammelech, a feminine male demon who prefers the nickname Lady Ad.

Reader's Guide

As Miss Beelzebub Likes is a comedy manga that blends workplace humor with supernatural elements, set in a bureaucratic version of Hell. Its significance lies in its subversion of traditional demonic tropes, portraying powerful fallen angels as quirky, relatable characters with mundane obsessions—such as Beelzebub's love of fluffy things and Azazel's secret stuffed animal collection. The series ran for five years in Monthly Shōnen Gangan and was adapted into a 12-episode anime by Liden Films in 2018. Its legacy includes a dedicated fanbase drawn to its lighthearted tone and character-driven comedy. The manga's English release by Yen Press expanded its reach internationally. The series is noted for its detailed character profiles, each demon having a distinct personality and backstory that drive the humor and interactions.

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